Perguntas que ninguém pergunta - Droga Raia e Drogasil

For this project, we created a series of characters, scenarios and animations to answer the uncomfortable question that Droga Raia and Drogasil posed to the public: what to do with expired medications? Using 2D illustrations and a vibrant color palette, inserted in a multitude of situations and environments, the campaign encourages the proper disposal of expired medications. Each character has a different narrative arc, as a way to emphasize that the cool thing to do is to correctly dispose of these items. Drogasil and DrogaRaia are present throughout Brazil, so the campaign was aired on the brands' social media platforms and also in stores spread across the country.


For this project, we created a series of characters and scenarios to answer the uncomfortable question that Droga Raia and Drogasil asked the public: what to do with expired drugs?

Using 2D illustrations and a vibrant color palette, we've developed a multitude of situations and environments for this campaign, that encourages the correct disposal of expired medications. Every character tells a different story, as a way to amplify the message and the correct way of disposal. 

Since Drogasil and DrogaRaia are two brands with national reach, this was a campaign that aired across the country – from their social media content to their stores troughtout Brazil.


Para este projeto criamos uma série de personagens e cenários para responder à pergunta incômoda que Droga Raia e Drogasil fizeram ao público: o que fazer com medicamentos vencidos?

Usando ilustrações 2D e uma paleta de cores vibrante, inseridos em uma multiplicidade de situações e ambientes, a campanha estimula o descarte correto de medicações vencidas. Cada personagem tem um arco narrativo diferente, como forma de explicitar que bacana mesmo é fazer o descarte correto desses itens. 

Drogasil e DrogaRaia estão presentes em todo o Brasil – assim, a campanha foi veiculada nas redes sociais das marcas e também nas lojas espalhadas por todo o país.


ILLUSTRATION & LETTERING Octavio Rocha
CLINT TEAM Gustavo Brazzalle, Felipe Parucci, Lucas José Galego, Luciano Bürger

Thank you!

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